Microsoft purchases Skype
Rumors circulating that either Facebook or Google were on the verge of purchasing European company Skype veered off the rails recently as Microsoft stepped in and snagged it for a whopping $8.5 billion. A natural assumption might be that Microsoft is going to push integration with the Windows Phone. Couple this with news that the new Xbox 360 dashboard update is going to include an interface for using Paypal (which would eliminate much of the risk of using credit cards online, something that got Sony into trouble lately), and you can see that Microsoft has definitely got its sights trained on bringing entertainment and social media options to living rooms around the world.
In the entertainment industry, obstacles to VOD domination have always revolved around a lack of delivery hardware. Both Sony and Microsoft have made inroads recently, adding VOD options to their gaming consoles. Many internet-ready Blu Ray players have included Netflix apps as well. So many options…if only I could remember where I put the remote…